AG Adriano Goldschmied

The AG Adriano Goldschmied jeans brand continues to gain customers and appreciation in the UK market, a large re stock of the highly on trend and desirable “Neons” is now available.

Napapijri

We are delighted to announce a new agreement with Napapijri to represent the Mens, Womens and Childrens collections for the UK and Eire. Press activity commences for AW12 and wholesale selling, Spring 13 collections.

Press Day AW '012

The Fourpublicity press day on 28th March ran as smoothly as ever, a wonderful turnout from all areas of press enjoyed a full run down of the collections for AW12

Blauer

In keeping with the new ownership of CP Company, FGF in collaboration with Fourmarketing have added a floor of Blauer in Beak Street, as part of an active push into the UK market the Men’s and ladies collections are showcased, the brand is enjoying huge success in Italy and Germany and FGF have all the appetite to make the UK part of the success story.

New C.P Company Store

After a re fit the Beak Street store re opened for business on Friday 13th April.

Stone Island opens new Store

On 21st March Stone Island officially opened the doors to the new flagship store on Brewer Street, customers, retailers, press, friends and some celebrities enjoyed drinks, a set by Gilles Pieterson and a good look at the moon! Carlo Rivetti president of Stone Island attended and enjoyed an intense chat with Noel Gallagher , a real supporter of the brand.

C.P. Company x Yoan Capote

C.P. Company have collaborated with Wallpaper* magazine and artist Yoan Capote to produce an exclusive Goggle Jacket.

Capote visited the C.P. Company factories in Vicenza, where he was invited to intervene in the production process for the jacket.

According to Capote, the resulting garment “explores the theme of introspection, and the idea of eyes that can look inside and beyond the surface”.

The jacket was featured in the August issue of Wallpaper* and is currently on display in the windows of the C.P. Company flagship store at 46 Beak Street.

AG Adriano Goldschmied Independence Day Event at Soho House

Fourpublicity and AG Adriano Goldschmied hosted a drinks event at Soho House London to commemorate Independence Day. Guests including journalists, stylists, bloggers and celebrities were invited to choose a complimentary pair of jeans from the brand over afternoon tea, cocktails, and 4th July-themed cupcakes.

Celebrity guests on the day included The Saturdays, the Kaiser Chiefs, and models Leomie Anderson and Olivia Inge.

MM6 maison martin margiela

Fourmarketing is pleased to announce the distribution of MM6 maison martin margiela for Spring/Summer 12. Please contact Nadia Colville for details.

2011 Fourmarketing Sample Sale

The directors of Fourmarketing are delighted to announce that the 2011 Fourmarketing sample sale raised £2525 for Charity.

Trinity Hospice on Clapham Common, registered charity #1013945, will receive a donation of £1,000 and The Foundation for Sudden Infant Death (FSID), registered charity #262191, will receive a donation of £1525.

Evisu X Warrs Harley Davidson

This season iconic Denim label Evisu have teamed up with Europe’s oldest official Harley-Davidson® dealership, Warr’s, to create a one-off classically-inspired Harley-Davidson® motorbike; hand-built by enthused bike designer, Charlie Stockwell.

Synonymous with luxurious craftsmanship and one-off design, The Evisu Warr’s Harley-Davidson® Motorbike, aptly named the Kamome Sprinter, showcases a arkened harmonic combination of past vintage styles with modern functionality and celebrates the creativity and hand-made practices for which both brands are famous.

Set to be unveiled over the bank holiday weekend, 28 & 29th May, the bike will make its debut at the California Dreamin’ World Class Custom Motorcycle Expo at the Bournemouth International, www.californiadreaminexpo.com. Although there will be just one model, the bike will then be displayed in Warr’s famous King’s Road showrooms and the Evisu store on Savile Row in the heart of London. One thing known for sure is that this Evisu Harley-Davidson® will be a serious bike for a serious collector.

TWEEN AT LFW

Turkish menswear brand Tween made their London Fashion Week debut last week, presenting an Autumn/Winter 2011 collection inspired by “man’s irrepressible need for discovery”. Utilitarian outerwear was worn with elegant tailored suiting, resulting in a collection that was as masculine as it was elegant. The FOURPUBLICITY team was on hand to coordinate the show, which received highly positive reviews – see our highlights below

STONE ISLAND TOUR

For the first time, Carlo Rivetti, President and Creative Director of Stone Island, opens the doors of the headquarters of Sportswear Company in Ravarino, where his brand Stone Island is brought to life. What follows is a serialised story, where an indiscreet camera records, without any restrictions, the testimonies of the people involved and all the places in which the product is created. The videos can be found here:

http://www.stoneisland.co.uk/page/carlorivettitour

http://www.stoneisland.co.uk/page/lifofajacketvideo

http://www.stoneisland.co.uk/page/theproductthepassionofsto

WOOLRICH AT SUNDANCE

The Sundance Film Festival took place in January, with a huge attendance of international celebrities – many of whom chose Woolrich Arctic Parkas for the occasion. Stars including Dominic Cooper, Hugh Dancy, Penn Badgley, Vera Farmiga and James Franco were all spotted dressed in Woolrich.

PITTI UOMO

January saw the twice-yearly arrival of Pitti Uomo, one of the world’s most prestigious menswear trade shows, at the Fortezza da Basso in Florence. C.P. Company, Woolrich, Tween, and Sand were among the brands on display, presenting their Autumn/Winter 2011 collections to international press and buyers. C.P. Company created an installation for the show, with jackets affixed to rotating machines. Tween, meanwhile, hosted an intimate cocktail event at a Florence art gallery to unveil a video project on the collection.

EVISU CELEBRATES 20th ANNIVERSARY

This Spring / Summer commemorates 20 years since Hidehiko Yamane founded Evisu with a production line working so meticulously that only 14 pairs of jeans were made each day! To celebrate their birthday and more importantly the exquisite attention to detail that made the brand what it is today, Evisu have created an exclusive capsule collection of limited edition anniversary jeans based on styles that originally helped launch the brand to fame.

Three different styles of denim – a five pocket straight-leg, a long rise and a skinny leg, each feature the usual attention to detail and excellent build quality, but the inclusion of special addition anniversary features such as platinum rivets, back and interior pocket detailing and a 20th anniversary branding patch really help this collection stand out from the crowd.