Barena
Barena Venezia, a small family-owned company, has significantly influenced the way men and women dress in and outside of Italy over the past twenty-seven years. Before “sprezzatura” and “soft tailoring” became go-to terms for fashion editors, Barena was showing men how to dress casually and with class utilizing sartorial fabrics for subtly sporty, workwear garments.
The brand’s history reaches back to 1961 when its founder, Sandro Zara, got his start in the fashion industry. Zara, a Venetian entrepreneur, began his career as an agent for a textile company. Over time his curiosity, in particular for traditional textiles, led him to visit the archives of old closed-down wool mills in and around the lagoon areas of Venice. He uncovered original patterns and stitching books, which eventually became the main source for Barena collections - including those from Lanificio Cini, later to be acquired by the company.
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Showroom
6-10 Market Road, London, N7 9PW